Autopia.org - #1 auto detailing forum for car enthusiasts and professional detailers.
Autopia.org Articles, Editorial & Blogs for Car Detailing Enthusiasts Autopia Reviews: Auto Detailing Car Wax, Polish, Cleaner, Protectant Reviews Detailing Products & Supplies Catalog
Go Back   Autopia.org > PROFESSIONAL AUTO DETAILING > Detailing Business Management & Marketing


Welcome to Autopia.org.


You are viewing as a guest.  By joining our FREE community you will be able to interact with others.  Registration is fast, simple and absolutely free so please, join our community today.   When you join, this box is replaced with our live chat!

Autopia Marketplace

Reply
 
Submit Tools LinkBack Thread Tools Rate Thread Display Modes

Old 09-29-09, 10:51   #1 (permalink)
Registered User
 
toyotaguy's Avatar
 
toyotaguy is offline
Join Date: Feb 2006
Location: orange county, ca
Posts: 3,265
trying to come up with a new postcard..

so in my searching through pics to use for a new post card I will be having made up, I am thinking about using 4 pics...two of them these....what do you think?



to this:



then one of my logo and maybe something like a full car lambo/porsche....





thoughts....
__________________
enviousdetailing - When quality matters!
*now offering PDR, window tinting, bumper repair and repaint!*
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 07:04   #2 (permalink)
Registered User
 
JohnKleven's Avatar
 
JohnKleven is offline
Join Date: Jul 2008
Location: Edmonds, WA
Posts: 394
Re: trying to come up with a new postcard..

That countach is WICKED. I don't think 90% of customers will know what your close up paint correction pictures even mean.


John
__________________
Once we do black, you'll always come back...
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 07:07   #3 (permalink)
Detailing Loudoun
 
brwill2005's Avatar
 
brwill2005 is offline
Join Date: Apr 2005
Location: Ashburn, VA
Posts: 1,688
Re: trying to come up with a new postcard..

Yea man, keep it simple and just use one nice picture of the whole car. Use words to explain benefits to the customer. Convey clearly what the benefits of your service are; convenience, quality, customer service etc.
__________________
Brad Will- Owner
Reflections Auto Salon LLC
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 12:02   #4 (permalink)
Registered User
 
KaPow is offline
Join Date: May 2009
Posts: 20
Re: trying to come up with a new postcard..

Oh sweet cars! Good finish there, pal.

The red will definitely work better on a postcard. I'd use that as an eye catcher.

If you feel you have to, I think a 50/50 shot would work better than a before and after shot though. As John says, it will be lost on certain people but I think people who want paint correction will know and appreciate exactly what is going on in the pictures.

It will also work on people who don't YET realise that they want paint correction... which is also an objective of the postcard. Make sure you direct them to your website for full details on your details.
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 06:36   #5 (permalink)
Registered User
 
Cleaning Fool is offline
Join Date: Dec 2006
Posts: 1,121
Re: trying to come up with a new postcard..

Make sure you give them a "special offer" on the postcard. A picture of a car will not be enough for the phone to ring.
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 07:18   #6 (permalink)
Registered User
 
tenorplayer23's Avatar
 
tenorplayer23 is offline
Join Date: Jul 2009
Location: Rochester, NY
Posts: 181
Re: trying to come up with a new postcard..

Some questions............

Post card as in marketing/reminder tool, I assume??

Regular postcard size?? Dimensions? Who are they going to/aka, the target audience for the post card. New customer, as well? e-Mail or electronic distribution?

Obviously don't know what you've done before, but will the "correction" photos even show up on a post card?? Printing will have to be VERY good in hard copy to show that. I'm sure the resolution is good enough in the online photo, but what are you going to have it printed on/what device will print it?

The cars are cool............depending on your "message", likely better choice.

(BTW/FYI - I see this all the time on the site. If this is a hard copy distribution - the quality has to be excellent, therefore, the piece has to be designed to allow that level of quality. So, the first thing I would ask about any marketing collateral like this - is, what is it's purpose? Does the expense justify the probable results? And, And, probably said in a better way - "what are your objectives?" Let that drive the piece design).

Of course, that's just my opinion.................I could be wrong

See ya.

PS - the idea of a promotion is a good one to consider................XX% off with the card; a free service with the card; bring a referral and get XX%/$ off; $'s off on the "next" detailing service in the spring, etc., etc.. Something of value for the customer - perhaps low cost/effort for you, but something appreciated by the customers.
__________________
_______________________________________
2003 Millennium Yellow Chevrolet Corvette Z51
2008 Precision Red Chevrolet Impala LTZ
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 08:36   #7 (permalink)
WAS
Driven
 
WAS's Avatar
 
WAS is offline
Join Date: Jul 2009
Location: Whitehorse, YT
Posts: 90
Re: trying to come up with a new postcard..

Bah, tenor stole all the stuff I was going to say. Marketing-knowledge-thief !!!!
__________________

2005 Ford Mustang Convert - Company Show Vehicle
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote

Old 09-30-09, 10:31   #8 (permalink)
Registered User
 
tenorplayer23's Avatar
 
tenorplayer23 is offline
Join Date: Jul 2009
Location: Rochester, NY
Posts: 181
Re: trying to come up with a new postcard..

Hey, WAS.......what's a guy to do with all these degrees & 30 yrs. of experience in eng. & mkt'ing!!

How's it going up there in the YT?? It is 45F right now DOWN HERE......this sucks.....am not ready for this temp. Although, it has to be < here, right??

Send some pics of the Aurora Borealis in a background shot sometime. :d

Time to put the Mustang away yet????

See ya.


Quote:
Originally Posted by WAS View Post
Bah, tenor stole all the stuff I was going to say. Marketing-knowledge-thief !!!!
__________________
_______________________________________
2003 Millennium Yellow Chevrolet Corvette Z51
2008 Precision Red Chevrolet Impala LTZ
 
Digg this Post!Add Post to del.icio.usBookmark Post in TechnoratiFurl this Post!
Reply With Quote
Reply



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

Similar Threads
Thread Thread Starter Forum Replies Last Post
ok yellow page ad and postcard again...last revision toyotaguy Professional Detailer General Discussion 23 01-10-08 05:23
Critique my Postcard! Shaun Carollo Professional Detailer General Discussion 11 03-12-07 01:00
Postcard Feedback? skitelluride531 Professional Detailer General Discussion 7 09-05-06 04:53
Postcard advice Casebrius Professional Detailer General Discussion 8 05-25-05 09:35
Postcard printing Sqard Professional Detailer General Discussion 4 04-25-05 07:43



All times are GMT -7. The time now is 10:48.


Copyright (c), 1999-2009, Autopia.org - All Rights Reserved

Content Relevant URLs by vBSEO 3.1.0

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65