Naming my Business

[DT08]

Did any of you guys out there have difficulty coming up with a name for your business? I'm pretty creative when it comes to stuff like this, but I'm coming to a dead end at this point. I'm here in Buffalo, NY and I checked the NYS Business/Corporation Name database and it helped a little bit, but not a whole lot. I'm an auto detailer and I don't want my name to be associated with a business that sells bacon and shoe leather.

I'm thinking about using the name Cloud Nine Auto Detail. If anyone one here has that name I'm sorry.......any suggestions?

Thanks!

[WAS]

It can be tough to name a business. I chose Whitehorse Auto Spa, simply because it hit my brain within 2 minutes of deciding to open a shop. Sometimes it just comes to you, sometimes it doesn't.

Using "Cloud Nine" as what I assume you want to name the business, perhaps the following random thoughts in my head will spark something for you ?

Cloud Nine Auto Perfection
Cloud Nine Car Care
Cloud Nine Auto Care
Cloud Nine Reflections
Cloud Nine Detail Services

Kind of crappy thoughts, but maybe it'll inspire you. I'm good at tag lines though:

Cloud Nine "whatever" - Elevating your automotive care to a new level
Cloud Nine "whatever" - Bringing car care to a new altitude
Cloud Nine "whatever" - Soaring higher than average
Cloud Nine "whatever" - Heading to new heights
Cloud Nine "whatever" - And you thought Everest was high

[WhyteWizard]

If nobody around there is using "Clean Getaways" or "Sunday Horse" or "Statement" or "Your Name Here" or "Fanatical Detailing" "Car Nut" "Autoperfect" ...

The one I liked from the previous poster was "Cloud Nine Reflections"

Whatever name you put on it isn't as important as the name you make for it.

Robert

[JohnKleven]

If you are a mobile detailer, I would also include that in your name.

[The Enforcer]

i;m going to call mine Afterhours Detail.....mainly bc i do it as side work and in the "afterhours". has a nice ring.....doesnt sound cocky or too high-end for some of the cars i do, yet doesnt sound stupid like just combing my initials like everyone else.

[5150kon]

Originally Posted by The Enforcer

i;m going to call mine Afterhours Detail.....mainly bc i do it as side work and in the "afterhours". has a nice ring.....doesnt sound cocky or too high-end for some of the cars i do, yet doesnt sound stupid like just combing my initials like everyone else.

sounds like you get a happy ending after your detail

[DT08]

Thanks guys!! WAS you had some pretty good suggestions.

[tenorplayer23]

DT08, WAS,

These are pretty good suggestions, but, let me ask a few other questions to get you to think more about your naming quandary & your business.

> Who/what is you target market? Aka, anybody who wants car detailing done, top end automobiles, anything that you specialize in?? Can you tie the name to your target customer?

> Are you going to have a website? Have you checked available names for the website to match up with your business name? Email addressing, etc.? Does your business name serve web searches well?

> How/where will you be promoting or advertising your business? For instance, does the name (or its alpha/numeric content) have anything to do with Yellow Page placements (don't know if this is in your plans or budget, etc..)

> BTW, why Cloud Nine in the first place? Off the cuff, I wouldn't associate being on "cloud nine" with paint correction, perfection, shiny/gleaming things, etc.. I like the spin that Mr. Yukon T put on it, but it doesn't strike me (say, as a potential customer) as an automotive detailing "name". Anyway, that's just how it hits me, personally.

In sum, all I'm asking these questions for it to get you thinking about other considerations, rather than just the creative.

Just my opinion, I could be wrong..........................

And, nice to see another Western NY-er here. Where in the Buffalo area are you? We're heading into the "dark period" of fall/winter. How's business in Buffalo during this time of year?? Any good?

Thx.

See ya.

Originally Posted by WAS

It can be tough to name a business. I chose Whitehorse Auto Spa, simply because it hit my brain within 2 minutes of deciding to open a shop. Sometimes it just comes to you, sometimes it doesn't.

Using "Cloud Nine" as what I assume you want to name the business, perhaps the following random thoughts in my head will spark something for you ?

Cloud Nine Auto Perfection
Cloud Nine Car Care
Cloud Nine Auto Care
Cloud Nine Reflections
Cloud Nine Detail Services

Kind of crappy thoughts, but maybe it'll inspire you. I'm good at tag lines though:

Cloud Nine "whatever" - Elevating your automotive care to a new level
Cloud Nine "whatever" - Bringing car care to a new altitude
Cloud Nine "whatever" - Soaring higher than average
Cloud Nine "whatever" - Heading to new heights
Cloud Nine "whatever" - And you thought Everest was high

[yakky]

Whatever you do, avoid misspelled words (tacky) and extra use of Z's, even worse.

"Cloudz Nynez Deetaylz"

[JimmyCutlass]

I use Calais Auto Detailing. It sound professional and is a reference to my baby (1979 Cutlass Calais).

[KaPow]

I like Cloud Nine Auto Detailing but I think it might be more about your personality rather than what your customers would associate with detailing.

If it suits you, then keep it, but I would add something more about the service. Something like Cloud Nine Superior Detailing Services or
Cloud Nine Auto Perfection.

But you know how it is. Somebody will always have something to say about a name... its like trying to name a baby, which I am currently trying to do! Its hard to pick the right one if you don't want to pick John or Jane! (No offence to Johns or Janes! But you know what I mean!) Its nice to have a name that people will remember.

Good luck with it. Send us a pic of the name over the door when you get it!!
Cheers
KaPow!

[WAS]

tenorplayer23: I'd agree with your comment on why "Cloud Nine" to begin with, it doesn't associate itself on its own with detailing. That said, I think with a good tag line, it could be pretty catchy. I've personally had good response from my tag line, Whitehorse Auto Spa - ... Because your vehicle deserves it too.

In either case, there's some good feedback in this thread, good luck with the naming DT08 !