Quote:
Originally Posted by DetailnByDustn
My prices are very low, haha and we have a very small town, about everyone knows me in my town, plus there's no other detailers around for about 20 miles.
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You have 2 things to your advantage. 1 you live in a small town word of mouth travels fast when you do know everyone
2. Limited competition being that there is no detailers in your area, It makes for the advantage of I don't wanna drive 20 mins to this guy when I can go around the block.
I don't agree with the VERY LOW PRICES. Don't be the "whore" everyone goes to because your inexpensive. This usually bites you in the rear in the long run.
Why? If Detailer A says I do a Full detail for 100 dollars. And you offer the same service at 80 dollars. Whats the 20 dollar difference about? I wanna know why your less costly, Whats the difference in your work over the the competion?
My suggestion is set a firm but competitve price. If the average price of lets say a FULL detail ranges from 100 to 130 dollars in your area. ANd you set your price at 110.. It sounds reasonable. And when your overhead increases as you said you plan to go mobile. The extra cash you were making long before the extra overhead is absorbing some of the extra cost and your ahead of the game.
Vs. Your overhead increased. Put you at slim profit margins, or In the red. Now your forced to raise prices and customers get upset. Some will still be faithful but some might just shop elsewhere. Or worse your forced to cut corners and raise prices. Lower quality higher price equals fail. Or forced to raise prices to break even and try to catch up from behind. Another big fail.
As far as advertising, Word of mouth is the best. But not the most reliable. Flyers, Business cards, Bulletin Boards on church bulletins. Local Advertisement. The internet is one of the best advertisements you can get.
On your website explain the reasons why a car wash/detail is to the advantage of the life/finish of your car. Explain why you do things the way you do. The advantages of you coming to them vs. them coming to you. Its all there free for advertisement. You just gotta sell yourself You are your best bulletin.
Being 19 and successful is great I wish you all the luck man.