"Mercedes Seeks to Reverse
Damage to Its Image
Big Print Campaign Aims
To Win Back Consumers
In Wake of Quality Woes
By GINA CHON
Staff Reporter of THE WALL STREET JOURNAL
January 30, 2006; Page B4
Mercedes-Benz has spent the past few years scrambling to eliminate quality problems that had cropped up in its cars. Now it faces the even tougher task of rebuilding consumers' faith in the brand.
Once
No. 2 in the U.S. luxury market behind Toyota's Lexus, Mercedes dropped to
No. 4 in recent years after defects in certain models hurt the brand's ranking in a widely followed quality survey. Among the flaws: a glitch in a high-tech brake system that forced a vehicle recall in 2004.
[Mercedes Graphic]
Mercedes plans to run 60 to 90 ads over the course of the year.
Now, with a redesigned version of Mercedes's flagship S-class sedan hitting showrooms next month, the luxury brand of DaimlerChrysler AG is hoping a barrage of print ads can restore the shine to its three-pointed star.
[snip]
Sorry, I had to trim the rest of the article for copyright reasons. A portion of an article, properly attributed, or links are OK, but copying the whole article could open a legal can of worms if the copyright owner decided to pursue it.
For those wishing to read the rest of the article, but don't want to register, do a Google on BugMeNot.
Sorry for the inconvenience.
-- Tort
(moderator)
People in the UK--I'm jealous you have good automotive programming.
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