What do you think of the Lincoln Mark LT?

BW · 01-05-04, 08:31

More badge marketing from Ford... did they not learn from the Blackwood?

BradE · 01-05-04, 08:59

You took the words from my mouth, "they didn't learn from the Blackwood?" That thing is a F150 with bling. No thanks.

scottabir · 01-05-04, 10:00

I like the interior.

KevinA · 01-06-04, 06:49

No flames please...

I really don't like the new Ford truck styling. This is worse.

I liked the Blackwood. Not a "real" truck, but I liked it anyway.

Mosca · 01-06-04, 07:15

OTOH, from Ford's perspective they have almost nothing in R&D, and they will make a huge pile of dollars on every one that cannibalizes a loaded F150 sale, and especially on the ones that conquer Escalade sales.

There's no figuring what people will and won't buy sometimes.

That white leather interior won't hold up real well to a few weeks' work out at the construction site, I don't think.

Tom

IndigoGTI · 01-06-04, 07:40

Quote:

Originally posted by Mosca
...That white leather interior won't hold up real well to a few weeks' work out at the construction site, I don't think.

Tom

That truck probably wouldn't ever see a construction site unless it drove by one. Heck, I bet it would never even see a gravel road...

IMO, it looks better than the Blackwood, but that isn't saying much.

madazskunk · 01-06-04, 08:53

Quote:

Originally posted by scottabir
I like the interior.

me too! But I would definetly go with F150.

DFTowel · 01-06-04, 08:55

Lincoln is adrift, what happened to it's luxury image? It now will have three trucks and two cars, soon to be four trucks, something is wrong here.

And calling it a Mark is sacrilege!

esbrown1 · 01-06-04, 08:59

I hate the interior of the new F-150's because they look so cheap. But that is one nice truck!

Eric

EricZ · 01-06-04, 11:24

It needs to be black and sitting on 24 in. rims. Oh, and it needs Xenon lights too. Then, it will be "blingin." And how am I supposed to get by without my DVD Navigation system? What is this, the '80s? All in all, it's OK. Still, the Blackwood was better looking. I used to complain about the utility of vehicles like this, but these things are HUGE cash cows for manufacturers, and rappers need cars too, so whatever.

bretfraz · 01-06-04, 12:30

I like it!! Lincoln definitely needs a competitor to the Escalade trio. I don't think they'll sell a lot of them but then Caddy doesn't sell many Escalade trucks, just the SUV versions.

I think the lesson from the Blackwood is "don't spend a zillion bucks creating something super trick. Just spruce up what's already available and it will be profitable". The Blackwood was too fancy for its own good and was overpriced. I drove a prototype unit and the interior, while really nice, was not comfy at all. The Escalade interiors are FAR better than the Lincoln's.

Keep the price reasonable, make it comfy, and it will sell decently. There are people out there who want something like this. I see lots of King Ranch F150's in the South so there's a market alright.

GearHead_1 · 01-06-04, 01:41

I wouldn't say no if it were given to me and I probably wouldn't turn around and sell it either.