Argh...the octane discussion...OH NO!!! I can't read this entire thread because I have done my research and I will end up responding to hald the posts with all the misinfo that's out there...so let me just throw my 2 cents in.
People are correct in saying that running a higher octane fuel than is RECOMMENDED BY YOUR OWNERS MANUAL is unnecessary and wastes money. However, you should run whatever the owners manual says. The reason for this is that the ECU, in order to prevent knock, will retard the timing slightly. This will have the side effect of reducing both fuel economy and power. The estimates used by factory engineers are usually conservative, so running a higher octane fuel than is recommended "just to be safe" is unecessary. I have also heard that you may experience some knock running lower octane fuels as the engine attempts to advance the timing as far as it can. Don't know if this is true but knock is very bad for your engine even in small doses. If you care about your car and want it to run as efficiently as it can, making the most possible power and getting the best possible economy you MUST run the octane level that is recommended by your owners manual. The difference people see in fuel economy and feel in the ***-dyno when running premium fuel versus regular (in a car that requires it) are REAL.
Now that I've said that, take a look at this...
http://www.motorvate.ca/mvp.php/506
Given that the one plug has more miles on it and there is an appreciable difference in the appearance of the plug, I would say that the differences from standard gas that he cites are significant. Now I've heard about how the truck pulls up to the shell station then goes across the street to Mobil, but there is enough anecdotal evidence to justify the trivial cost difference to me.
What do I run? I ONLY use Sunoco Ultra 94. Yes, I may be wasting my money, but the price difference is not that significant and if there is even a chance that the above link proves anything I will stick with it. Then again, I plan to own this car forever...if I didn't care I might not spend the extra money. To me the difference in cost is not significant enough. Yes, I am doing exactly what I said not to and running it "just to be safe" but I'm fine with that.