bottle do you use, the brown (conditioner) or the orange (cleaner)
to clean? As far as 2-3 minutes, that's not nearly enough time to absorb product. Even Lexol recommends 20-30 mins.
See link:
http://www.lexol.com/docs.html
I got my technique from a leather site, forgot which one though but they suggest leaving conditioner on overnight and in the heat of the day. They say leather has pores (like the cow I suppose?)
and expand and contract with heat, thus absorbing more product when heated. Also check this link:
http://www.properautocare.com/propleatcar.html
Alternating between nourishing moisturizing (Lexol) and UV protection (303) is a good way to go. I don't really get much clouding leaving conditioner on all night, I actually get more clouding from applying protectant to the dash, but I suppose cracking a window would help off-gassing. If I find that leather site I will let you know, it really is the definitive leather site. That site also suggested using distilled water and a mild soap to clean leather, as they say most cleaners are just that, soap and water.
They sell cleaner, so for them to suggest just using soap and water adds some validity to their suggestion. Good luck.