New Megs Products

[the other pc]

Originally posted by Setec Astronomy ...I'm not sure if your point was that it's not confusing at GM...or that it's only confusing if you're trying to understand the breadth of their line...

Only that they have a broad line of nearly identical products but still have plenty of customers for the different lines.

Originally posted by Setec Astronomy ... Do I decide I want to buy a Buick, and then go there and decide between the big cars and the SUV's? What if I want a small car? Or do I decide I want an SUV...and then try and figure out which of four dealers to go to? ...

Unlike car companies, sales channels for Meg's different lines aren't right next door to each other. John Q. Public will never set foot in a paint shop.

Originally posted by Setec Astronomy ...PS One of the things that is bad about trying to be all things to all people is when it dilutes the competitiveness of the company...GM had that problem with their "shared technology and supply chain" ...

Very true. "Leveraging resources" as the suits like to call it is definitely a two-edged sword. The key is how you wield it. You can use it to improve quality and value to the customer or to cut costs and quality hoping to line your own pockets at your customers' expense. We've certainly seen car companies do both.

I personally believe that Meg's does a much better job of keeping focused on the customer than the big car companies.

Originally posted by Setec Astronomy ...loved your little family of users!

Thanks!

Originally posted by Setec Astronomy .... Meguiar's print catalog, my latest one is 28 pages of content. Out of that, there are 4 pages related to paint care, which includes wash, clay, polish, wax, and QD. Sure, there are a few more pages (6 to be exact) with "collections" that include paint care products, but the majority of the catalog is focused on topics other than paint care ...

Yeah, the Meg's consumer catalog does seem a bit broader in scope than a waxaholic might expect. I would guess that it's a response to the automotive "lifestyle" phenomenon.

Call Meg's 800# and ask the rep to send you the flyers for the Pro and Detailer lines (heck, get the Marine flyer too). They're much shorter and to the point.


PC.

[paco]

Meguiar's should provide enough information that the user can make an informed decision on the label and then provide detailed information on the website.

The web is probably one of the single most useful tools available to them (I wish Car Crazy would have a 2-5 min segment on detailing) these days. Why not use it effectively.

The small video's were a good start.
I don't understand why they stop producing additional videos.

The forum is okay at Meguiars but they really should setup a technical library where then describe the products and how to apply them effectively.

[Aurora40]

Originally posted by paco
Meguiar's should provide enough information that the user can make an informed decision on the label and then provide detailed information on the website.

The web is probably one of the single most useful tools available to them (I wish Car Crazy would have a 2-5 min segment on detailing) these days. Why not use it effectively.

The small video's were a good start.
I don't understand why they stop producing additional videos.

The forum is okay at Meguiars but they really should setup a technical library where then describe the products and how to apply them effectively.

Yes, they really should compile more of their product info into web form. I think that would be great, maybe with some history of each product, what it's original intended use was, etc. Some of the products in their lineup are really really old, old enough that it surprised me. I think #7 and #5 are at least 50 years old?

I do agree they have a lot of consumer products in the same catagories, and it does seem a bit overkill. I just don't see it as some horrible thing or something that would make me suspicious of their products. I think one reason they don't drop products is that there may be some people who still really use/like them. I'm sure there are still some die-hard Gold Class users, even though you and I would probably prefer to see it dropped. I guess if it doesn't lose money, and some person likes it, what's the harm?

[RIC]

What did Rod Kraft say will be the difference between the Professional 640z version of NXT and the regular consumer retail version?

I thought NXT is already marketed as a Synthetic Sealant.

[paco]

Oh yeah... more confusion.

[SpoiledMan]

It's really not that confusing as Joe Consumer wont be looking for 64 ounces of sealant. I would think that anyone looking for something that size would KNOW what it is.

[madazskunk]

Originally posted by SpoiledMan
It's really not that confusing as Joe Consumer wont be looking for 64 ounces of sealant. I would think that anyone looking for something that size would KNOW what it is.

Then they should just call it 64 ounces of NXT not relabel it into their pro line and give it a new name.