Another line detailing products

edschwab1 · 10-10-04, 05:43

This one is not from an exotic locale, but from the State of Washington. The company is called The Essential Garage. TEG appears to be selling relabelled Griots products.

Check out The Essential Garages website.

Eric

detailbarn · 10-10-04, 06:27

Interesting , looks like it could be a spin off of Griots.

Redcar GUY · 10-10-04, 06:37

The Essential Garage, Inc.
3816 110th Avenue East
Edgewood, WA 98372

Griot's Garage, Inc.
3500-A 20th Street E.
Tacoma, WA 98424

;-)

edschwab1 · 10-10-04, 08:24

Quote:

Originally posted by Redcar GUY
The Essential Garage, Inc.
3816 110th Avenue East
Edgewood, WA 98372

Griot's Garage, Inc.
3500-A 20th Street E.
Tacoma, WA 98424

;-)

Whois info. I left it out of my post, because I knew someone check.

DetailBarn,
The two are basically around the corner from each other with only 5.8 miles and 13 minutes of drive time. here a map from Yahoo.

Map with driving direction Point A is GG and Point B is TEG.

Bill D · 10-10-04, 08:29

At a glance, looks like a clone of Griots including pricing with some color changes. Parts of the site are under construction. Wonder wehy they bothered to start this line?

edschwab1 · 10-10-04, 08:46

Quote:

Originally posted by Bill D
At a glance, looks like a clone of Griots including pricing with some color changes. Parts of the site are under construction. Wonder wehy they bothered to start this line?

Cloning = more $$$$$

It appears TEG is looking for distributors/"Consultants". I would think consultants could bring the product to the consumers local area. Thus help put the products in the hands of those who complain about shipping or do not like mail/internet shopping.
Or possibility is to make new customers by appearing as the latest, greatest, or flavor of the week. Or to attract new customers who think GG is for the rich with high end luxury and sport cars.

Eric

Bill D · 10-10-04, 09:19

I would definitely welcome these products available locally! I don't see the big chains ( Pep Boys, Advance , Auto Zone,NAPA, etc) carrying them though

edschwab1 · 10-10-04, 09:45

Quote:

Originally posted by Bill D
I would definitely welcome these products available locally! I don't see the big chains ( Pep Boys, Advance , Auto Zone,NAPA, etc) carrying them though

I do not see that happening either. Maybe at car washes, detail shops, local detail supply stores, high end dealerships, car shows or auto detail botiques as such as SMP. Local TEG shops or distributors like Dri-wash is another option. I am not sure what TEG mission is as that is under construction.

Eric

Bill D · 10-10-04, 09:51

I know my local guy is very hesitant to carry anything else. That said, he seemed somewhat interested in carrying Klasse, the day Klasse is available locally here would be a very joyous one

edschwab1 · 10-10-04, 10:06

Klasse (Concours Direct) is looking for more retailer on the eastern USA, as I told when I emailed Concours direct last year about local availability.

I am not sure about quantity, non-compete clause or other contractual issue which hinder this from happening.

One thing for detail supply stores, such PAL in your area, is the stronghold a few other companies have on these businesses. These few companies depend on certain sales volume to survive, which are obtainable by selling products from these core companies. Further, many shopes do not want to change because they found something that works.

Maybe, these businesses need to market to and set a side valuable shelf space for the ethusiast and their products.

Eric

jbirklid · 10-15-04, 09:28

Hello Guys!

Wow, I wondered how long it would be before somebody stumbled across our site. We've actually been in business locally since 2001 however the new site has only been up a little over 2 months. As you've noted it's still under construction an needs some of my attention (it wasn't quite ready for prime time, we're still debugging and adding content). Actually I was checking site stats when I saw a link from the Autopia forums prompting me to have a look. So it looks like you guys have a few questions that I can certainly answer.

1) Are we selling relabeled Griots products? No. All of our products are either sourced form various suppliers (you'd go broke quick if Griots was your wholesaler ;-)) or formulated right here in our facility.

2) Are we a Griots clone? Well yes and no. In the sense that we sell automotive detailing products, yes in the sense that some of our packaging has a Griots "feel" sure. Griots was one of the many companies we researched when putting together our product line and they have great products that are marketed quite well. Imitation is the best form of flattery as long as you don't infringe. We liked what they were doing but we wanted to take it to a different market at a lower price point. The current prices on the web came out of an old DB during the conversion and need to be updated, they are not current.

3) Why are we doing this? Okay here's what set's us apart from all other detailing product companies on the planet. Our sales model is direct (think Pampered Chef, Tupperware, Avon etc.). Getting guys (and sometimes gals) together in the garage to talk, teach and learn about proper auto care and it just so happens we have some fantastic products to sell in the process. Our model is "consultant" not distributor there are no protected territories anyone anywhere can become a consultant and with a little motivation can do well. In general, as I'm sure you all know, there's millions of people washing there $40,000 cars with dishsoap and a sponge. Our mission is to educate the American public on the things we all hold as common knowledge.

If anyone has any questions about what we're doing free to email me or give me a call at ***-***-****.

Thanks,

Jason Birklid - President

The Essential Garage, Inc.

TortoiseAWD · 10-15-04, 09:58

Jason,

Welcome to Autopia. Please take a moment to review our rules regarding commercial postings and spam: http://www.autopia.org/display.php?f...les.htm&menu=7

Thanks,
Tort
(moderator)