I was so excited about the tire swipes when i got them, they looked like the perfect tool...especially for applying EO
tire gel. But I found I got the stuff all over my fingers, and it's messy stuff.
I have since found the MOTHER of all tire dressing applicators; I LOVE IT. It's a oval shaped foam applicator which is concave to shape around the wall of the tire... On top, so as not to get fingers greased up, it has a plastic handle with grips... It's fantastic. I got it at a local autosupply store.
i can post a picture if you're unclear what i'm talking about.
On the topic, i like the EO tire gel. It's definitely more towards the shiny side, but with less, you get less of a shine. Just a matter of trial and error.