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Originally Posted by Sherman8r44
Also, people want big RWD performance sedans, not FWD. Buick's core demographic is not dying off at all--yes they die, but then more people reach retirement age. The baby boomers are all getting old now...this is the PERFECT time to appeal solely to the older people. Buick shouldn't bother with younger blood...leave that to the other brands. Buick could be a huge asset to GM if they just pulled it off right.
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The Lucerne is RWD, BTW. I think the research shows that once people get off the GM bandwagon, they don't go back...I don't know how old you are, but I don't know of any baby-boomers who don't drive GM who would start now. The LaCrosse is a very nice, competent car, it just doesn't need a 300hp engine (the current sport model, with a detuned 3.6l VVT Cadillac engine at 240hp is plenty...and accounts for probably...2% of LaCrosse sales...the Super will probably cannibalize half of that and not add any more).