[MikeN]

You want a quality embroidery digitizer to do that for you. Most embroidery shops do the basic digitizing (profile) themselves, then run it through special software to create the stitch patterns (further digitizing). However, QUALITY embroidery digitizing is very specific to the exact logo, the material it will be embroidered on, etc. This is why there are companies that specialize in doing the digitizing. Again... most shops don't use them, and one reason is the extra $.

Just let your embroidery shop do it for you... will be the most cost effective way to get it done.