Living up in NY I had never seen these before until a few days ago on Pimp My Ride.
They're gaudy, but they're still a really cool and unique idea. The McDonalds thing is a little...errr...out there, but the idea of a "monster car" is almost as radical and cool ad the idea of a "pickup car" (El Camino/Ranchero). Seeing an Impala SS lifted like that is crazy (in a good way), but I think they look a lot better lowered.