I love Hondas. Build quality is excellent, and the engines just kick butt. As said above, the interiors are better looking. And while Toyota remains completely nonoffensive in the design dept.(read: boring), Honda isn't afraid to be a little more bold(just look at an Accord vs. a Camry). Also, while Toyotas are more concerned with ride comfort, Hondas have always felt sportier to me.
A big thing with Honda is the standard features, especially on EX models, is extensive. Toyota contrasts this with high base prices and very steep options. I think they've just started charging for the brand name.
BTW, the Toyota V6 requires premium fuel, while the Honda only requires regular! That's a big point right now too!