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15 - Always plan to keep in touch with your customers.
For example, sending out reminder post cards will not only help your customers remember that it is time to maintain and protect the appearacnce of their vehicles, it will also help to provide you with a steady schedule of detailing appointments too. It is a good idea to schedule your mailings at least 4 times a year, usually with the change of each season. And it is always better to divide your mailings into groups, so that you do not have everyone responding at the same time. This will help to even out your scheduling.
Mailing out a newsletter is another good way of keeping in touch with your customers. A good newsletter also helps to create a professional image for your business.
You could also start a tradition of sending holiday greeting cards to each customer serviced during the past year. That is always a good way to keep in touch and at the same time, let your customers know that you sincerely appreciate their business.
Whatever you do, it is always a good idea to keep in touch with your customers.
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