Quote:
Originally posted by ajbarnes
My questions is, due to the fact I do not have a ton of capital to invest into large equipment, van, truck, etc. how do I make the perception of my business a positive one in the eyes of the customer that could give me the confidence to run my business freely and worry about the "Business", and stop worrying about my image?
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While having all the equipment that would make you a self-sustainable mobile detailer might make you
look professional and allow you to complete a job
more efficiently, the fact is you are often times completing better, more thourough work that just takes more time. Your prices don't reflect the amount of cash you need to bring in to pay for the generator or extractor thats sitting on your AmEx. Your prices mirror the class of work you perform; and slightly less importantly, what the current standard in your community is.
Quote:
Originally posted by detailbarn
I say stick with what works for you and market yourself as that Private Personal Detailer , let people know you're more interested in quality rather than quantity.
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To appeal to a broader market (more clients, more details, more money) I am convinced that you need to spend the money to
make your service look
professional. When you pull up to a clients home or business and you have "all the tools of the trade" so to speak. They do not question if you know how to use them. When you show up in a black 4Runner with a hose, extension cord and your supplies, they question how youre going to get your job done. Now they have doubt about your practices and you need to re-sell your services. Next time they might call the guy with the equipment becasue the job will get done more quickly, some won't notice the difference.
When I meet someone in a social situation and I tell them my profession (side-job
)their eyes usually light up and the first thing out off their mouth is, "so you have the full set-up, you know generator and pressure washer and stuff?" When I say, "no, but. . . ", they're not so excited anymore. In their eyes, instead of going to the day spa, they are going to the nail salon.
-Stu.