| "Private Personal Detailer".....not a commercial company with uniforms, 800#'s, vans, etc."
AJ this is a very interesting term you used here and you know what I like it. It sounds personal and professional all in one.
I have had similar experiences with the whole image thing , I use to work out of my 1988 M5 BMW and people thought I was crazy when I pulled up in that car but I had all of my equipment in there. I later had a very small trailer built that allowed me to look alittle more professional per say. Did I do a better job with the trailer no at best I was just better organized. However the customers perseived that I was more capable of doing the job when I seperated my equpment from my car. Currently I work from my house and I have found similar issues with this situation but I have found ways around it , right in my brochure I let everyone know that I am a one man operation and that I work from my home and I give detailed reasons why. This way no one is suprised and most respect my reasons.
I say stick with what works for you and market yourself as that Private Personal Detailer , let people know you're more interested in quality rather than quantity.
Also If you're interested PM me I have some info on a small enclosed trailer that would be a low investment and be a perfect addtion to a detailer with your needs. |