Quote:
Originally posted by mirrorfinishman
You could have one flyer that tells about your service; the detailing process, the products you use and the benefits of someone having their car detailed. This will be the flyer that as you say 'someone will choose on a hunch'. No prices on this first flyer. The reason for no prices is simply that you don't want someone to be turned off as soon as they see your flyer because the price is either; too low/cheap or too high/expensive. You wouldn't want someone to base their decision to buy or not to buy solely on price alone.
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In order to make your first flyer effective you must have some type of "call to action" (i.e. 15% off, free interior detail with premium exterior, etc.). Simply stating what you do and what you use will not motivate the average person to make a call.
Quote:
Originally posted by mirrorfinishman
5- As for what to expect for salary. You'll need to start looking at it from the view of; 'how much do I need to make per hour'. In other words if you work 3 hours on detailing a car and you want to make $30 per hour; you'll need to charge $150. It's that simple. Until you start to build a good customer base it's probably a good idea to figure your salary on a 'per car basis'. |
Is this math suggesting that there is for lack of a better description a $20/hr product and overhead cost?