Quote:
Originally posted by HellrotCi
The things I don't like about putting hangers on peoples' doors is you have to trespass onto their property to do it and how many people actually use their front door.  Most enter their homes through their garages. Something like a flyer may not ever be noticed on a front door, I know I wouldn't notice one on my door.
You can bulk mail a tri-fold for somewhere in the neighborhood of 17 cents a piece. You only need 200 presorted pieces to qualify for bulk mail rates. I'm paying less than 23 cents each to my local printing company which includes the folding, addressing, sorting, the use of their bulk rate permit and delivery to the P.O. That's only $46 max for 200 flyers and money well spent to not have to spend several hours dropping off flyers at peoples' homes. |
There is a place that hands out flyers here. I'm sure there is one in your area. It is $95 for 1000 to be handed out if I get in with a group of flyers. i.e. there will be a small packet (usually three to four other flyers) put onto someone's door.
For $115 I can have 1000 flyers handed out and I can do a custom hand out. I can pick what streets, I can eliminate apartments, etc. That is only around 11 cents a flyer and I don't have to worry about getting a mailing list, putting the address on the tri-folds, or buying a license to put flyers on doors (one area here you have to have a license to put flyers on doors).
I also don't think it is trespassing to walk to someone's door and stick a flyer on it. Maybe if you were going through a gate or something. I guess all the girlscouts, school children, and mail men who walk to your front door are trespassing too.
People usually use their front door at least once a day. I know I open mine to get the mail and you can usually see something on your door when you drive up.
Direct Mailing probably will be something I'll do in the future but for someone just starting out it is better to hand them out yourself. It is cheaper and more cost effective during a time you might not have a lot of money to spare after you buy equipment, supplies, etc.
In the beginning you probably won't be booked full anyways so go hand out flyers when you aren't working!