Nah, you're not being too picky.
I noticed the same things at the LA Auto Show. They had "cleaners" walking around with dirty rags and a bottle of QD, rubbing the heck out of the cars. The same guys polishing the Chevy Cavaliers would do the same job on a Lotus. Yikes.
The
Meguiars booth was slightly better in that their "cleaner" used a microfiber towel, but their show cars didn't look especially great, swirl marks, etc.