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Old 07-03-09, 05:31   #25 (permalink)
DavidB
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Re: Target's "Eco" Line

Quote:
Originally Posted by DeanMachine View Post
I find a lot of resistance and or hesitation when it comes to offering a waterless car washing. Then again, I was on that side at one point. Proof is in the puddin`!
Why tell people it's waterless?

Frankly, I don't think most customers care as long as their car looks great when it's finished. If I was in the biz, I'd be telling people I use "an EPA approved cleaning method that reduces water consumption and pollution."

Here in So. Cal., city managers are starting to talk about fines up to $10,000. Who will they be going after? Detailers, of course, but even more significantly home owners associations. So people who live in a community managed by an HOA can very likely expect a letter that says "No More Car Washing". Waterless becomes the only solution.
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