Quote:
Originally Posted by David Fermani
Right, you did “research on detail forums” (don’t know what that proved?) and went off of AutoGeek’s advertisement on how great it is because they’re so reputable. I agree, they are a reputable & successful company, but they’re trying to move product just like every other company. You’d figure they’d try to pump up their high end wax to the max when their profit margin is most likely expotentially greater that all the others they offer.
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David - I'm not sure what your point is. If you're being critical of my decision to purchase
Fuzion, that's fine. You can have your opinion. HOwever, I would like to point out that this is your second post where you ignored the most important and compelling factor in my purchase decision - I got a sample, tried it myself, and loved it.
Also, your points about marketing and profit margin are well taken. And I don't doubt that there is an obscene profit margin on many high end waxes. However, this is predicated on two things 1) Volume. More expensive products usually sell less because somewhere in the market there is a line where the product is prohibitively expensive. 2) There are significant development costs in creating the formula and setting up manufacturing facilities. And these costs need to be recouped within a reasonable amount of time.
Knowing this, I used an opportunistic approach in my purchase decision. I took advantage of the BOGO offered on the sample jar a few weeks back. (This alone should tell you that there's significant profit margin in the full-price product). I also took advantage of the concurrent sale on the mini-conniseur kit.
I realized that I could get 12 oz of
Fuzion for $100. (2 x 3oz @ $50)xBOGO = 4 3oz sample jars for $100. On top of that I could get the mini-kit for $80, which included another 3 oz jar for a total of 15oz of wax.
Regular price for 16oz of
Fuzion (8 oz jar + 1 refill) was $180
However, by taking advantage of the sales, I spent the same $180 and I got a wash soap, a pre-wax cleaner, a sealant, applicators, and towels along with my wax. The only tradeoff is that I got 1 less ounce of wax (15 oz vs 16 oz) and I didn't get the sexy wooden box. Altogether I think it was a pretty good deal, and that certainly influenced my buying decision as well.