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Less · 07-01-09, 11:08

Jake,

I see your point. Good marketing does go a LONG way.

But....

Just because Zymol doesn't share too many details about their proprietary formula, doesn't mean that their claims are untrue. Just because you can't prove them right, doesn't make them wrong.

Second, Vintage was developed in 1947. I wasn't alive back then, but I'm pretty sure that there wasn't any internet where detailers could get together and share ideas and experiences on different waxes. I'm also pretty sure that the average car enthusiasts options for car waxes was alot more limited than it is now. You couldn't just google "car wax" and be presented with ever brand and formula known to man. Back then they had to rely on trade publications, car shows, and word of mouth. So when you build a successful business when you're limited to those avenues of marketing, then it's probably safe to say that your product is pretty damn good.

Also, just go on teh Zymol website and it specifically spells out what makes their Vintage wax better than the competition. I won't repeat everything it says but "61% Brazillian No. 1 White Carnauba by volume, the highest in any automotive finish protective product." That's a pretty bold claim to make about a product that costs about 10x most of its competition. Until someone can prove it false, I think we have to assume its true.

Zymol also references many other ingredients. I'm not a chemist so I don't really know why these ingredients were included, or what they actually do for car paint. But if I was about to drop two g's on car wax, I would probably ask why my car needs Canteloupe oil, and I would expect an informed answer.

07-01-09, 11:08	#43 (permalink)
Less Registered User Less is offline Join Date: Dec 2006 Posts: 470	Re: Zymöl Vintage... what do you charge? Jake, I see your point. Good marketing does go a LONG way. But.... Just because Zymol doesn't share too many details about their proprietary formula, doesn't mean that their claims are untrue. Just because you can't prove them right, doesn't make them wrong. Second, Vintage was developed in 1947. I wasn't alive back then, but I'm pretty sure that there wasn't any internet where detailers could get together and share ideas and experiences on different waxes. I'm also pretty sure that the average car enthusiasts options for car waxes was alot more limited than it is now. You couldn't just google "car wax" and be presented with ever brand and formula known to man. Back then they had to rely on trade publications, car shows, and word of mouth. So when you build a successful business when you're limited to those avenues of marketing, then it's probably safe to say that your product is pretty damn good. Also, just go on teh Zymol website and it specifically spells out what makes their Vintage wax better than the competition. I won't repeat everything it says but "61% Brazillian No. 1 White Carnauba by volume, the highest in any automotive finish protective product." That's a pretty bold claim to make about a product that costs about 10x most of its competition. Until someone can prove it false, I think we have to assume its true. Zymol also references many other ingredients. I'm not a chemist so I don't really know why these ingredients were included, or what they actually do for car paint. But if I was about to drop two g's on car wax, I would probably ask why my car needs Canteloupe oil, and I would expect an informed answer.