Quote:
Originally Posted by Jakerooni
I beleive with every ounce of my detailing skills this is exactly what happened. Other wise in all the years of this stupid arguement going on you would think at least one person would have the answers to exactly WHY Zymol is better. The closest anyone has ever come is "Well it contains enzymes... blah blah blah" Which was quickly shown to be a "So what" arguement and proven it really didn't add to anything.. (Just like the whole "you have to use you hands to activate the enzymes... blah blah" garbage) They marketed it right. But that's all it is.. 100%. Is it a quality wax? Absolutly But I wouldn't put it above any other "Quality" wax out there. I wouldn't says it's any better than P21S, SN, Fuzion, etc etc.. I've never seen any C&B that used Vintage or any other zymol product that stood out to wher you can easily say "Wow you can really tell that's Zymol on that paint" Because it's just not any different or any better than any other decent quality wax out there... Marketing pure and simple and look at just how well it worked  |
You want an excellent example of this. Look at how much bottled water is sold per year. You won't find a test that shows that bottled water is better than the water in your faucet. But yet people pay more for it than gas. And look how many "high end" expensive brands of water there is on the market and look how well they sell. I could bottle water right now from my sink. Put them in two identical bottles. Sell one for $2.00 and one for $5.00 and I'll promise I'll sell more of the $5.00 bottle in most cases.
There was just a study similar to this. People were given two identical television remote controls. One had some lead weight in it. Everyone said they'd buy the heavier one because the lighter one "felt cheap". it;s why if you bust open an ipod and most small electronics you'll find useless weights in it to make it feel heavier.
It's ALL marketing.