Quote:
Originally Posted by Less
The same goes for Zymol. They didn't just decide one day that their wax was better than the others and to charge more. Personally, I don't know what makes their wax better, but it must be something to do with their quality standards, levels of service, and proprietary formulas that EARNED them the right to charge $2100 for a tub of wax.
This is why I made my point previously about being able to answer the question when your client asks you "Why does this wax cost more".
I doubt very much that there are people out there, with the money to buy a Ferrari, who are simply dumb enough to say "I just want the most expensive, and therefore BEST, product money can buy". It's simply naive to think that just because someone has the money, means that they will spend it.
|
I beleive with every ounce of my detailing skills this is exactly what happened. Other wise in all the years of this stupid arguement going on you would think at least one person would have the answers to exactly WHY Zymol is better. The closest anyone has ever come is "Well it contains enzymes... blah blah blah" Which was quickly shown to be a "So what" arguement and proven it really didn't add to anything.. (Just like the whole "you have to use you hands to activate the enzymes... blah blah" garbage) They marketed it right. But that's all it is.. 100%. Is it a quality wax? Absolutly But I wouldn't put it above any other "Quality" wax out there. I wouldn't says it's any better than P21S, SN,
Fuzion, etc etc.. I've never seen any C&B that used Vintage or any other zymol product that stood out to wher you can easily say "Wow you can really tell that's Zymol on that paint" Because it's just not any different or any better than any other decent quality wax out there... Marketing pure and simple and look at just how well it worked
