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Less · 07-01-09, 08:40

I'm noticing a common thread in all of these arguments. They all seem to be founded upon the assumption that rich people are willing to pay for a name, status, or flashy packaging without any real tangible benefits. I think the assumption that rich people are that stupid, and so willing to throw their money away is ridiculous.

There actually IS a big difference between a Cadillac and a Chevy. And there IS a big difference between a Rolex and a Seiko. And I'm willing to bet that there IS a difference between Zymol and other waxes.

Do you really think that Zymol just opened up one day and decided "We're going to market this wax to rich people who don't know any better so we can make more money". It's absurd.

Apollo, we had this discussion before. You charge $X to detail a ferrari. While some guy down the street charges something less to detail a BMW. While yet another guy charges even less to detail a Ford. (This isn't always the case, but generally speaking, I think we can all agree that the cost of a detail goes up as the value of the car goes up). Why does that happen?

Because the Ferrari owner HAS more money to spend, and is willing to spend it when he thinks his detailing dollar will get him more value. However, in return, he has the right to be more discriminating with the products and services that he chooses. He has the right to expect a higher quality of goods and services since he is paying more. Therefore, as a detailer, your quality of work, service, and reputation EARNED you the job. Therefore, you've EARNED a higher rate than the other guy. The client, through research and referrals, knows this and therefore is comfortable paying more because he KNOWS that he's getting a higher quality service.

The same goes for Zymol. They didn't just decide one day that their wax was better than the others and to charge more. Personally, I don't know what makes their wax better, but it must be something to do with their quality standards, levels of service, and proprietary formulas that EARNED them the right to charge $2100 for a tub of wax.

This is why I made my point previously about being able to answer the question when your client asks you "Why does this wax cost more".

I doubt very much that there are people out there, with the money to buy a Ferrari, who are simply dumb enough to say "I just want the most expensive, and therefore BEST, product money can buy". It's simply naive to think that just because someone has the money, means that they will spend it.

07-01-09, 08:40	#37 (permalink)
Less Registered User Less is offline Join Date: Dec 2006 Posts: 470	Re: Zymöl Vintage... what do you charge? I'm noticing a common thread in all of these arguments. They all seem to be founded upon the assumption that rich people are willing to pay for a name, status, or flashy packaging without any real tangible benefits. I think the assumption that rich people are that stupid, and so willing to throw their money away is ridiculous. There actually IS a big difference between a Cadillac and a Chevy. And there IS a big difference between a Rolex and a Seiko. And I'm willing to bet that there IS a difference between Zymol and other waxes. Do you really think that Zymol just opened up one day and decided "We're going to market this wax to rich people who don't know any better so we can make more money". It's absurd. Apollo, we had this discussion before. You charge $X to detail a ferrari. While some guy down the street charges something less to detail a BMW. While yet another guy charges even less to detail a Ford. (This isn't always the case, but generally speaking, I think we can all agree that the cost of a detail goes up as the value of the car goes up). Why does that happen? Because the Ferrari owner HAS more money to spend, and is willing to spend it when he thinks his detailing dollar will get him more value. However, in return, he has the right to be more discriminating with the products and services that he chooses. He has the right to expect a higher quality of goods and services since he is paying more. Therefore, as a detailer, your quality of work, service, and reputation EARNED you the job. Therefore, you've EARNED a higher rate than the other guy. The client, through research and referrals, knows this and therefore is comfortable paying more because he KNOWS that he's getting a higher quality service. The same goes for Zymol. They didn't just decide one day that their wax was better than the others and to charge more. Personally, I don't know what makes their wax better, but it must be something to do with their quality standards, levels of service, and proprietary formulas that EARNED them the right to charge $2100 for a tub of wax. This is why I made my point previously about being able to answer the question when your client asks you "Why does this wax cost more". I doubt very much that there are people out there, with the money to buy a Ferrari, who are simply dumb enough to say "I just want the most expensive, and therefore BEST, product money can buy". It's simply naive to think that just because someone has the money, means that they will spend it.