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Old 07-01-09, 05:58   #34 (permalink)
CocheseUGA
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CocheseUGA is offline
Join Date: Jun 2009
Location: Kennesaw, GA
Posts: 246
Re: Zymöl Vintage... what do you charge?

Quote:
Originally Posted by Danase View Post
That is a huge part of marketing though. Look at Cadillac. A lot of people pay for a Cadillac SUV when they could of had an almost identical Chevy for a lot less. Why? Because they want that Cadillac shield on the grill. While I usually agree with, "You get what you pay for." I also believe their is a limit. I can see paying $2000 for a wax with a life time of free refills, if they are FREE and if I used the wax as much as I use water. But I can promise that the majority of the people buying these waxes are buying them because..."it cost so much it must be the best..." BUT, if I had had a ton of money I'd be buying all of the expensive stuff just to say I have it. LOL Like I ride a Kawasaki Drifter and love it. But if I had some big bucks I'd rather be in a $200,000 custom one off bike. They both would get me from point A to B but one would cost $170,000 more. LOL If you got the cash I say go for it.
I could at least justify paying more for a Caddy than a Chevy. Even if you're simply massaging ego, you get the Caddy crest on the grill. Something people can see. And for a more practical approach, the Caddy may come with more standard features or options and better styling that aren't available on the Chevy.

How can the average person, or even an expert, tell the difference between this and say, Swissvax? THat's why I'm interested in seeing a 50-50 or something similar. Because if you did a decent volume of cars a year, the Zymol may actually be a good value. You could not charge a dime extra, and end up making money due to the free refills.

But outside of decent volume detailers, I'd like to see some comparison shots.
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