[MuttGrunt]

i totally understand having a product like ZV when you not only have clients like jesse does, but also the skills to provide the best of services to those clients like jesse does.

I think 99% of the pro-style detailers here will agree ZV isn't going to give a better look then the other nice waxes out there. Surely it has a unique and nice look, but better?
I think 99% of the world's population will agree a Ferrari isn't going to get you from point A to point B "better" than all the other cars out there. Surely it will help you arrive quickly, in style, and make you feel good, but better?

Jesse's idea is to market a high-class item to a high-class crowd. A crowd which already wants "best of the best" type of products. Based off of cost you pretty much posted yourself, if you AT LEAST charge $50/coat then you're at least even. At $100 you make double of what you spent, at $150 you make triple off your investment, etc, etc. If I had a client list like Jesse, I'd buy ZV in a second.
How do you justify the additional cost to the owner? "You're looking to pay me $xxxx to work on your vehicle that's already worth $xxx,xxx. If you want the rarest, most expensive, and most sought after wax I have to be used, it'll only be another $xxx."
Will ZV last longer / provide a better durability / fight nature (acid rain, bird poo, etc) better than other high class waxes? I doubt it. But in the same breath, I didn't buy Dodo Juice SN because I thought it would either.