Quote:
Originally Posted by David Fermani
You bring up a very valid argument. How many people with high end vehicles even know what Zymol is or can even distinguish this product from anything else? I'd love to hear the sales pitch trying to up sell a wealthy client an expensive wax. How anyone can justify something exorbitant like this without any real tangible benefit is beyond my perception. Maybe customers(or forum peers) perceive detailers that utilize these expensive products as more knowledgeable than the mortals in the industry that only use basic LSPs?
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I think a lot of it has to do with the placebo effect. I mean after all is IS just a wax and when all the exotic oils and this and that are dried up and gone, well the wax remains (and maybe other stuff but that's not the point). The presentation of the wax itself is quite alluring, you have to admit. Now, if you're the kind of person that has enough money for a "high caliber" car, chances are you feel that it's one of the "best" (popular belief, placebo effect, (over)price all come into play here) that money can buy, therefore you would probably opt for the "best" products to take care of it. Sure there's a lot of things that could be said about it's durability, protection which could also be said about a lot of waxes but the price, prestige, history of the "Z" is probably what convinces most people to buy it. Though marketing has made it as such, it's still one of the most elite waxes in the world and that fact alone will sell...
I'll refer back to the watch analogy that I used before. There's a million different brands of watches in the world and (in most cases
) they all tell the same exact time, but the feeling of having a high-dollar watch on your wrist is much different than pimping a Seiko. I had a Rolex many years ago and have a Breitling now so I can say that
mentally there is a difference; it doesn't tell the time any better than my other watches. OK they also look fantastic, but that's hard to see with a wax. This is why the
thought of having a high-dollar wax on your car makes it look better
.