Quote:
Originally Posted by Less
With all due respect, don't you think you should know the answer to that question before shelling out $2,100? I don't see how you can justify an additional charge unless you know the answer to that question. I'm trying to put myself in the shoes of a ferrari owner who is being asked to pay more for a premium wax. And I keep thinking that my first question is going to be "What else besides the swanky box justifies the price?" If you can't answer that question, then I really don't see your upcharge campaign going very well.
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You bring up a very valid argument. How many people with high end vehicles even know what Zymol is or can even distinguish this product from anything else? I'd love to hear the sales pitch trying to up sell a wealthy client an expensive wax. How anyone can justify something exorbitant like this without any real tangible benefit is beyond my perception. Maybe customers(or forum peers) perceive detailers that utilize these expensive products as more knowledgeable than the mortals in the industry that only use basic LSPs?