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Re: Show Help
Here are my thoughts and what I do at shows. Let us know what did and did not work at your show.
You’re doing a 4th of July show. How cool. Go with the theme.
Use a couple of flags, maybe some 4th of July helium balloons.
Go out and get some cheap bunting for your display at your local party store. This stuff catches people’s eyes and lures them in. Your first detail will cover these costs plus they are company expense items.
I do a display booth for indoor and outdoors car show’s and water conservation events showing Optimum Eco-Friendly car care products and my detailing services.
I bring:
My bride or a buddy to keep me company and make sure stuff does not leave the table
2 - 2'x4' plastic tables
2 chairs to relax in when we can
Business cards - hundreds
My own cooler with coke just in case there is not a vendor around with cold refreshments.
Packs of gum [you will be talking much more than normal] to help keep me from going hoarse.
SPF 30 sun stuff
Wide brim hat
Sunglasses
My own flyers showing water consumption using ONR verses automatic car washes and at home hose washing.
Product informational handouts
My own policy – I do NOT sell product on the spot.
It is just a pain to sell product [paperwork, taxes, cash, credit card all take up time with one customer] while at the front of my display they are 10 deep looking for answers.
I explain to customers that they send me an email when they place their order saying they were at THIS SHOW and I will ship for free. If they are going to have me perform my detailing services on their car I will give them $20 off when I do the service. I also have a sign saying the same thing.
Couple sizes of each product on the tables
My company banner
Double sided sticky tape to hold banner to the tables, I use Shurtape Hold Strong from Lowe’s.
Small note pad that fits into your pocket to take names and numbers
Couple of pens
My camera – you never know when something cool might happen!
I do wear my bright red work apron – where I keep my note pad, some business cards and a pen along with a MF towel sticking out of one of the pockets.
In case of showers or wind I bring along zip lock baggies for the business cards and handouts.
On my display is my car washing give away package that includes 1 - 3 gallon plastic pail, 1 - 8oz. ONR, 1 - Lowe’s grout sponge, 2 MF towels and a couple of business cards all in the pail with a sign telling them that I have donated two of these car washing packages that are being given away by the main organization. So enter their drawing.
I have tried to do the computer slide show and a video but the sun just washes out the screen so I gave up.
Hand soap
Be upbeat, smile a lot and most of all have fun!
al
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The way a person treats their car is a direct reflection of how they treat themselves
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