Just having a website won't as you've discovered create a huge number of customers.
You should appear easily enough in very specific searches such as for a detailer in your area.
But generally its more a place to showcase your work, somewhere where people who've already heard of you, by word of mouth, signage etc can go and learn more about you before they commit time or money.
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I've limited myself as to "there's only so many places" you can hand out or post a flyer or business card without talking to someone.
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Interesting turn of phrase. You are in a people business, why would you not want to talk to potential customers?