Autopia.org - View Single Post - Trying something new

DefiningDetails · 05-26-09, 11:04

So, I've been reading a lot of marketing books and papers, and they've given me quite a few good ideas, one which really stood out to me so I figured why not...

I found a charity event that raises money for one of the local hospitals here in Toronto, and offered to donate my 'Italian' package for their silent auction. The charity event is a sailboat race with 60 boats / gala dinner / silent auction so I know that this is the demographic I want to be aiming my crosshairs at. I will have the opportunity to present the prize at the beginning of the Gala in front of the entire audience, and give a 2 minute speech on it (as well as show a PP presentation as there will be a screen and laptop set up). This happens for all the prizes, then dinner and drinks, then the silent auction starts.

I will also get a tax receipt for the value of the prize I donated through my company, which will be approx $1000 (20 hours of work in my 'Italian Package') so I figure I can't lose either way...

Has anyone else done a marketing campaign in this fashion? I am interested in hearing how it went for you! The event is June 25th so there is a bit of time between now and then. I will update this thread with the results once it is all said and done.

05-26-09, 11:04	#1 (permalink)
DefiningDetails Canadian Detailer! DefiningDetails is offline Join Date: Apr 2009 Location: Burlington, ON Posts: 77	Trying something new - I'll let you know how it goes... So, I've been reading a lot of marketing books and papers, and they've given me quite a few good ideas, one which really stood out to me so I figured why not... I found a charity event that raises money for one of the local hospitals here in Toronto, and offered to donate my 'Italian' package for their silent auction. The charity event is a sailboat race with 60 boats / gala dinner / silent auction so I know that this is the demographic I want to be aiming my crosshairs at. I will have the opportunity to present the prize at the beginning of the Gala in front of the entire audience, and give a 2 minute speech on it (as well as show a PP presentation as there will be a screen and laptop set up). This happens for all the prizes, then dinner and drinks, then the silent auction starts. I will also get a tax receipt for the value of the prize I donated through my company, which will be approx $1000 (20 hours of work in my 'Italian Package') so I figure I can't lose either way... Has anyone else done a marketing campaign in this fashion? I am interested in hearing how it went for you! The event is June 25th so there is a bit of time between now and then. I will update this thread with the results once it is all said and done.