Quote:
Originally Posted by D Tailor
Whenever I detail a customer's car they get the media kit free. No discounts for getting it, but no one has ever disliked it. It consists of: A keychain (leather/metal engraved), a magnet, a business card, a promo-postcard, and a static sticker (placed strategically at the same spot on every vehicle I do). If someone signs a service contract or orders my "Couture Package" or "Black Medallion" package they also get a custom set of cufflinks I had created (in a chrome box). All of the items were a bit pricey out of pocket, but per piece are pretty cheap. My clients love it and they love showing it off to their friends. I've tried very hard to create a "brand" and it is starting to pay off.
They key....no discounts.
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I can't imagine the sheer cost of doing this.... Hopefully you had very deep pockets to start this all off or you charge very nicely... Cool idea... But man the start up cost for you free give away alone is probably more than I needed to start the entire business LOL.