Quote:
Originally Posted by ShineShop
Radio advertising really only has a significant impact when done on an ongoing consistant basis. People need to hear the ad over and over to make an impression. Generally I finf radio isn't a very good medium for cost effective advertising for most detailers
|
This is true.
You can't dabble in radio/tv advertising. You go all in with a large budget and lots of repetition, or you don't go in at all.
Radio and television advertising works well for large car dealerships and mattress stores, but is a poor match or the small budgets of car detailers.