Quote:
Originally Posted by ShineShop
Radio advertising really only has a significant impact when done on an ongoing consistant basis. People need to hear the ad over and over to make an impression. Generally I finf radio isn't a very good medium for cost effective advertising for most detailers
|
I agree.
I signed up for a radio ad package and I think that it was great at getting the name out there. However, as far as getting business from it was another story. I am still up in the air about it though. The station that I work with does fit my demographics, however getting people to take action has been the problem.
Radio is a medium that has heavy competition (Cable TV, Sirus, internet, Cell phones). Even though I think that radio has it's place, for detailers it can be a tricky medium to use if you have limited capital. It is a long range advertising medium, and even then it does not mean that you will have great success with it.