[MCWD]

I will say to take out a decent ad, you will spend lots of money and if you are only a one man biz you should reconsider. To increase your productivity in your area look into local networking groups, chamber of commerce, etc. You return on investment will be far greater than a phone book ad. Addionally, paper media outlets are in my opinion a form of advertising that I am very careful with. Consider your taget market and the methods that they take to find out about you. Start with existing clients and see how it was that they found you. Best of luck,
Jason