[DavidB]

Ah, commercialism. Yes, it's true that in our marketing society we use those "special occasions" to sell, sell, sell. And, yes, we guys are the ones who generally take it in the shorts, but not always.

My experience, in my last couple of relationships, is that the gals go out of their way to make me feel very special, loved and wanted. Do we need a special day for this? I think that's like asking if we need a special day to celebrate our birth. No, we don't need it, but it sure is nice.

To my way of thinking, if the "Hallmark" way is not for you, find another way to tell the significant people in your life that you love them.