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Originally Posted by NCZ13  i dont feel that its the same level of work alot of us do here.
i find it impossible that having a car washed, clayed, compounded, polished, sealed, vacced and QD on the interior can be done right in 3 hours.
in my opinion its businesses like yours that give us enthusiasts and weekend warriors a hard time. they wont come to us and pay us the amount of money it takes to get the car done right, when they can go to you for significantly cheaper thinking they are getting the same level of work alot of us do.
again its great that your making money off of this, but for alot of us it isnt about making money. its an addiction, its a passion. |
I totally agree, these are different services. I have a whole method of cummunicating to customers what they can expect from each service. If you mess this up, you're screwed.
And you're right, you'll lost some customers to people like me. Thats what competition is. But there is a reason why competative economies work and non-competative ones don't. Because without innovation and adaption, there is no progress. People like me also open up the market to more customers. I take some customers who would rather pay less and get less, but if given the choice between all or nothing, will take all. But I also make customers out of people who want the cheaper stuff and if given a choice between all or nothing, would take nothing. I create options for people.
I laughed the first time a car dealer asked me to detail a car for $120. Now I know how to do them for $85 and make a tidy profit.
And the $30 details? This was a gift from the company to its employees. People who make average wages. Most of these people would never have the means to pay for a detail. But they got a great service for a great price all while they worked at their desks. And I agree that these high-end details are impressive feats. But what about getting 10 day laborers to do a good, fast, and efficient job on 70 vehicles their first day on the job? Is this not worth discussing?
Though I think my impact on the retail end is exagerrated. I don't drive to cusomer's houses for cheap details. The cheapest full detail I do is $160 and I avoid scheduling those. I have an exterior only for $100. I HATE scheduling those. But when things get dry, they keep my guys busy and paid. My average cost for a detailing is $220.