funny, i just picked up a bottle of this on thursday! i would not call the finish matte but "satin/low sheen". i just sprayed and wiped the excess from the wheels and let it dry. looked good but now after a few days it's looking matte. i might add that i've been using a non water based treatment prior (meg's tire foam which i like, just not the build-up). i scrubbed the tires with bleach white but i know that all the silicone is not removed yet. next wash i'll hit the tires with pressure.
