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Originally Posted by DavidB the Ultima is actually much less expensive because it lasts twice as long and takes much less time to apply (time is money). So, while it is easy to look at the small bottle and make a judgment call that the product costs too much, in reality, it's the other way around (less is more!).
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Agree! It's what I was trying to communicate, but could not explain it as clearly as you did. So in the end, Ultima produces better results and it is more cost effective.
UPGP pays for itself. I much rather pay for UPGP than to pay "less" for one bottle of another sealant (Zaino included) that will require more applications and that will run out faster, which in the end is actually more expensive. Ultima rocks!