[Twista616]

I think area plays a huge part in what customers want as well. Above "themightytimmah" asked if you wanted to move to Florida. Maybe he'll disagree with my next comment...but in the larger cities, i.e. LA, Miami, NY, Chi-town...people are very stero typical because they need to be better than the next person. Thats why they will pay top dollar to look the best. Looks at the plastic surgery industry, people don't do it cause they NEED it, they do it to look better! To them it may give them more confidence or whatever. So if having the cleanest car makes them think they are better, they will do it!

Other areas of the country its not practical to get a $600 detail...when in most cases it equates to a mortgage payment or rent payment for those people, or something needed.

The normal person has no idea if we are pros or not...because they are not in the industry. Most will pick a detailer based on word of mouth, then advertising or marketing. I could be the best detailer in Ohio, but if I don't look the part, I will get very little business. Case in point: there a shop down the street from me...i drive by it everyday, have yet to see a car there for the 8 months they've been operating...so I went there, ask them some questions, product usage, what machines do they have(they didnt have any, did everything by hand), and packages...then asked for a business card and a broschure, they didn't have any. Would I come back to get my car detailed...probably not.
So would I consider them pros?... not at all. Do they call themselves pros?...maybe!

Do what works for you...and make sure you stand by your work if someone complains!