Oh come on...it's like the Sneeches! Pretty soon everybody will have their own brand (even if they don't sell it...Q: "wow, that's shiny, what wax do you use on it?" A: "well, it's my own brand, Setec's Slippery As Snot on a Doorknob" {thanks, TC
} Q: "wow, where can I get some?" A: "sorry, not for sale, I just use it on my own cars" ) and no one will care anymore about brands or labels, they'll just think they are all the same...