Advertise in the Autopia Marketplace Directory
Autopia.org is the oldest and largest Internet community dedicated to car detailing
for the car hobby and professional detailers. Our mission is to serve the car care industry by offering a vibrant, active, open community that shares knowledge and
product information within car enthusiast communities.
The Autopia Marketplace Directory is a self-serve advertising system that allows advertisers to purchase
several levels of business and product exposure with monthly billing. Each level offers different services to meet the widest range of needs.
Services include:
- Business listing with logo, business description and contact information.
- Banner rotation (banners rotate in several different areas, depending on
the advertising level).
- Featured products ads, including pictures, pricing and a link to your buying page
(number of ads and where they are displayed depends on advertising level).
- Inclusion of your complete line of detailing products in the Autopia
Shopping catalog (Diamond level advertisers only).
About Autopia.org Visitors
Autopia.org is visited
by more than 125,000 unique visitors a month, and we're growing fast. Our
growth is due to our popularity with members of other Internet car communities,
and our unique focus on car detailing product content pages. Our web site
traffic is independently measured and verified by quantcast.com.
Autopia.org members and visitors are very active. Our monthly page views often exceeds 1.6 million.
Our visitors are 69% male. The prevalent age group is 35-49 (52%) and 60% of our visitors have a college education. Approximately 58% of our visitors earn $60,000 or more per year, with 26% earning in excess of $100,000.
Autopia.org's reach includes more than 1,500 other car enthusiast communities that link to us
through member discussions. These links back to Autopia.org are created every day by our loyal members who recommend our community topics as the definitive source for car detailing
and car care know-how.
Autopia.org Advertiser Exposure
Almost all automotive communities that offer advertising limit your exposure to
banners, a link page, or Google AdWord campaigns. Autopia.org is
different.
Autopia.org recognizes that the only real benefit of banner advertising is
branding and keeping your store or service top-of-mind with customers who
already know you. Online selling is most effective when you can show your
potential customer the solutions you have for their needs and provide confidence
that your products work as advertised. We have the solution.
Autopia.org has invested heavily in information systems that display your
products and allow our members to review and rate them. Outside of the
Autopia.org forum, the Autopia Reviews
system is the most heavily visited. Autopia Reviews pages are landed on
more than 10,000 times a month by Google searchers. The bounce rate for
Autopia Reviews is less than 45% and the average stay on site is close to 6
minutes. Autopia Reviews readers are looking for product, and our member
reviews offer independent buying confidence.
Every Autopia Review product page displays links to vendor (premium sponsors)
store pages, as well as a link to the Autopia Shopping catalog. If you
participate in the Autopia Shopping
catalog (premium sponsors and Diamond level advertisers only), then Autopia
Review visitors will find and see your products in Autopia Shopping. The
Autopia Shopping catalog is generated through custom data feeds created just for
your store (we slurp the data out of your web site weekly).
The primary product exposure capability for all Autopia.org advertisers is the
Autopia Marketplace. The
Autopia Marketplace is a self-serve listing and advertising system that is full
integrated into the Autopia.org community. Your Autopia Marketplace
advertising level determines where your advertising assets are shown and
how many assets (ads) you can post at a time (see
comparison chart).
All product ads, regardless of your advertising level, rotate in the Autopia.org
forums. That means you get excellent exposure for your products with more
than 100,000 viewers per month (96% in the USA and Canada).
Want Even More Exposure?
If you want more exposure than our self-serve Autopia Marketplace system offers,
ask us about our sponsor program. Sponsor accounts are fully managed, and
include a private forum area for you to run promotions and answer member
questions interactively. There are many options available to Sponsors that
are not available through the Autopia Marketplace. Monthly sponsor packages
start at about $500 per month and require a 1-year contract.
Autopia Marketplace Advertising FAQ
Q. Can I post in the forums?
A. Non commercial forum posting is permitted by all members in good
standing. However, only Autopia Forum Sponsors are permitted to
post commercial content (limited to defined sponsor areas).
Autopia Marketplace Advertisers must follow the same posting guidelines
as all other members.
Q. My product(s) are not in Autopia Reviews, how do I get them
listed?
A. If you believe you have a product that is not already in the
Autopia Reviews database, please recommend it using the recommend links
on the correct category page. Not all products will make it into
Autopia Reviews. If you have a private label product that is not
significantly different (by packaging, branding, etc.), it probably will
not be list. Please talk to us about your needs.
Q. How often can I change my ads and banners?
A. As often as you like. You are in complete control of all
advertising assets from start to finish. If you run a sale of
special, put up a new ad and watch the Autopia.org members respond.
Q. How do I get my links on Autopia Review pages for my own items?
A. Presently, this option is only available to Autopia Sponsors.
Please contact us with your needs.
Q. How do I get my products listed in the Autopia Shopping catalog?
A. This service is available when you choose the Autopia Marketplace
"Diamond" level service. Once you have started this service, it
takes us approximately five (5) business days to setup our product
spider to scan your store pages and load your data into our catalog
database. Your store will be scanned once a week to find new
products and price changes.
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